Excercise Objectives:
- Learn to communicate meaning typographically.
- Continue to develop idea-generation and design process skills.
- Consider the form and meaning (abstract and symbolic characteristics) of letterforms.
- Consider the visual information communicated by typeface.
Create a design that communicates visually the meaning of a word of your choosing. The design will consist of the word and no other elements. You must communicate the meaning visually by the typeface you select, the placement of the word within the composition, the scale of the word, and other formal considerations. You must not create an image or a “picture” illustrating meaning of your word.
You are charged with supplying a list of words to work on. Challenging words are worth the effort; shun the easy solution. You will need to provide definitions for each of your words. The definitions will help guide your solution, and will also assist us as we critique the success of your designs. Remember that you are conveying the meaning of your word - it is essential to know the multiple meanings of the words you are working with.
You may use only Helvetica, Univers, Garamond, Caslon. This includes all versions (fonts) of each typeface.
Final Submissions:
Accentuate, Quotient, Meter, interject
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